What is co.lateral?

co.lateral delivers a unique workflow and campaign management software solution across a wide variety of different retailers Internationally. Our product, co.lateral, is the only end to end software solution that allows organisations to effectively and efficiently manage campaigns across their entire estate.

Key benefits 
of co.lateral

Each organisation that has deployed co.lateral into its marketing and production teams has seen a number of benefits, from cost and time saving, to error and waste reduction, and better compliance.


Waste reduction


You print only what you need.

Error reduction


Less mistakes, less reprints.

Time saving


Time saving for marketing teams – all info is in one place.

Compliance in-store


Stores teams report back and issues highlighted.

Gain insight


Ability to track campaign effectiveness using data analysis.

After care


Cloud based with ongoing support and upgrades.

Our products


Campaign Builder

Using all your own data Campaign Builder is the start of the workflow. You can create a campaign, assign elements, attach briefs, create a print allocation and send that order to your printer.


Campaign Manager

Through Campaign Manager you can tender the print, receive quotes, award the job and take the artwork from inception to approval, all in one system. You can manage the production and delivery here too.


Campaign Viewer

Create individual campaign store briefs within Campaign Viewer depending on what fixtures and fittings each individual store has. Send these plans to specific stores, and then receive evidence of compliance back, all within one interface.


Shop Viewer

Each store can log on to their individual store interface that is visualised and dressed for the campaign. Two-way communication is encouraged, possible exchange of photos, messaging and document sharing are key uses for Shop Viewer.


Survey Builder & Reporter

Accurate data is key to co.lateral, so using the power of Survey Builder to be able to audit all stores, based on an individual set of questions is invaluable. Reporting functionality is built in so that the data captured can be analysed and shared through the business.

Interested in what you see?

Contact us for a product demo